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Inside MBI

Why staying on top of customers, competitors and the market keeps failing, and what we built to fix it.

Six pieces on the problem, the answer, the design choices we argued about, and what standing market coverage is actually worth. Plus the roadmap, everything we have shipped, and the things we have deliberately decided not to build.

Read a full sample brief Security and data

We spent years in B2B sales, product and management, and every one of those jobs came with the same expectation: stay close to your market. Know the competitors, understand the customers, see the shifts early, feed it into the plan.

We rarely managed it. Not for lack of caring. The quarter always needed something more urgent, and market work is the one task that never breaks anything on the day you skip it. So it got skipped, for years, and the cost showed up much later in deals we did not understand losing.

MBI is the system we wished existed. It watches competitors, customers, the market and the technologies we care about, on a schedule, and writes up what changed. It remembers every previous week, so it can tell you what moved instead of describing what exists. We ran it on our own market for months before we sold it to anyone.

This page is where we keep the rest: what we are building next, what we have shipped, what we have decided not to build, and longer notes on how we think about the problem.

Notes

Six pieces that build one argument, from the problem we had to what the answer is worth. They read best in order, and each one stands on its own.

1 The problem The work we were always supposed to do Every commercial job description says stay close to the market. Here is why almost nobody manages it, and why the cost stays invisible. Read this note 2 The answer We gave the job to a system, and it did it better Doing this properly is closer to three full time people. What we built instead, and the unglamorous reasons it beats the human version. Read this note 3 The design choice Why we did not just run deep research every week Chatbot search gives you news clippings. Scheduled deep research pays twice for what it already knows. We built memory instead. Read this note 4 Tool to product From our own problem to a product We built it for ourselves. Then people asked for it. What actually had to change to make an internal tool into something you can buy. Read this note 5 Build it yourself You could build this yourself. Here is what to plan for. The thing product people are not supposed to say. Plus the five things that decide whether your own version survives its first year. Read this note 6 The value What it is actually worth Sales meetings, account planning, roadmap and the industry lens. Where standing market coverage changes a decision. Read this note

Writing

Shorter pieces, published as we go: what shipped and why, what we got wrong, what we are reading in the markets we monitor.

Why we built it · 10 August 2026 We had a real problem. AI helped us fix it. We built Market & Business Intelligence because we needed it ourselves. Read this post

Roadmap

Themes, not dates. We would rather tell you the direction honestly than publish quarters we end up defending. If something here matters to you, say so and it moves up.

Open the roadmap, reviewed 10 August 2026

Working on now

In the product, being used, still being sharpened.

  • Signing up without an invitation, and paying by card, so starting an account does not depend on us being awake.
  • Our own monitor, published: real briefs on the public site every week, so you can read current output on a real market before you buy anything.
  • A brief you can send as a link, for the colleague or board member who will never have a login.

Next

Decided, scheduled, not started or not finished.

  • Asking a question against everything MBI has gathered about your market, between scheduled briefs, instead of waiting for the next one.
  • Roles inside an account, so a reader cannot quietly change what your colleagues receive.
  • Region and language controls on your source pool, so a Nordic account is not read the American trade press by default.
  • More delivery languages, ordered by what customers actually ask for. English and Danish ship today.
  • Findings where your team already works, so a competitor's price change reaches the account owner in the tool they have open.

Thinking about

Genuinely undecided. Tell us if one of these matters to you.

  • Reading your internal systems by API, so a brief is written against your roadmap, your account records and your own positioning rather than only against what is public.
  • A view of what MBI knows about your market, so the memory is inspectable rather than implied.
  • Single sign-on and two-factor, which larger accounts will eventually require.

Reviewed . We go through this monthly, and this line is how you can tell whether we did.

What we shipped

Everything below is live, most recent first. A young product should be judged on whether it moves, so we publish the record rather than describing the pace.

Every account's corporate group, mapped A customer is rarely one company. MBI now holds the ownership tree around each account, so something happening three levels down it reaches the account it actually belongs to instead of being missed.
Briefs in your recipients' own language Each recipient can receive the brief in the language they work in. English and Danish ship today, and the English version stays the canonical one.
Research in the market's own language Searches and sources now run in the language a market is actually written in. A Danish tender portal was previously invisible to an English-only query.
Every source carries a language, and the gaps are visible You can see which languages your pool covers and where it does not, instead of assuming it reaches a market it never reads.
Changes, not mentions The noise is collapsed before analysis, so a press release republished by four outlets stops arriving as four findings.
Show 9 earlier changes
Email, PDF, or both, per recipient Some people forward a PDF to a board pack and some want it in the body of the mail. Each recipient chooses.
Nothing runs until you confirm it Setup now stops and shows you what it concluded about your business, your competitors and your sources before any research is paid for.
The briefs stopped repeating each other Three briefs could hand the same person the same action in the same week. They now read each other before writing.
Campaign vouchers Trials and discounts can be handed out as a code, claimed at checkout or from settings.
Confirmed email before an account goes live Closes the gap that let an unverified address start monitoring.
Entity dossiers Each competitor and customer now has a base that grows as things happen to them, instead of being re-derived from scratch each week.
First reports arrive immediately Setup now triggers the first four reports, and the weekly cadence anchors to when they landed.
Guided setup A resumable wizard for the company, products, sources, competitors and customers, so nobody has to configure a research pipeline from a blank page.
The brand you see today The logo, palette and typography the product and its reports now ship with.

What we are not doing

Deliberate exclusions. Some are on other vendors' feature lists, and leaving them off is a choice rather than a gap.

Scraping LinkedIn

It breaks constantly and it is against their terms. We follow the people who matter through what they publish elsewhere: blogs, podcasts, talks, interviews.

Monitoring ten thousand sources

That is a spam problem wearing a coverage badge. We keep a curated pool, score every source on what it actually contributes, and retire the ones that stop earning their place.

Real-time alerts

A feed you have to watch is just another inbox. Standing weekly and monthly briefs respect that you have a job, and almost nothing in a B2B market needs an answer inside an hour.

Dashboards of metrics nobody acts on

Written analysis with a verdict and a source link changes a decision. A chart of mention volume does not.

Pooling what we learn about your market

Memory is scoped to your account. What MBI learns while working for you is not shared with another account, including a competitor of yours.