Know what changed across your competitors, customers and market. And what to do about it.
Market intelligence for B2B sales, product and leadership teams. MBI researches it every week and writes the brief, so nobody has to remember to look.
Built for B2B companies with named accounts, known competitors, and people who are expected to stay on top of both.
Adyen takes unified commerce upmarket, Checkout.com publishes its pricing, Airwallex arrives in your mid-market
Competition has moved from features to distribution and price transparency. Nothing this week threatens the core platform; three things threaten specific deal shapes.
Adyen’s unified-commerce push into North American enterprise retail now overlaps your Terminal-led deals directly, with named references attached.
Checkout.com’s published flat-rate tiers hand you a like-for-like cost comparison you can win on authorisation rates rather than headline price.
If Airwallex holds its bundled FX spread while expanding local acquiring, mid-market cross-border becomes a margin fight before Q4 renewals.
Instant-payment mandates become operative, A2A checkout finds distribution, agentic commerce moves from demo to spec
The market’s centre of gravity is trust infrastructure for non-card payments. Neither shift changes this quarter’s revenue. Both change what the platform must be good at within eighteen months.
Payee-verification duties are now in force. A2A checkout has acquired its trust layer, and card economics face their first credible domestic substitute.
Agentic checkout specs are converging on delegated tokenised authorisation. Whoever holds the token vault holds the rails.
If interchange caps extend to commercial cards in one more large market, premium-card mix stops being a margin cushion.
One expansion trigger worth acting on this week, and one budget owner about to change
Two of the three accounts that moved are strategic tier, which is why they lead. Nothing in the portfolio looks like churn risk this week.
A strategic account announced expansion into two markets where local acquiring is already on your price list, with a named executive sponsor attached.
A shared-services consolidation will most likely move payments budget authority away from your existing champion before Q4 planning.
A finance leadership change at a standard-tier account resets the cost-scrutiny baseline; expect benchmarking within two quarters.
Delegated payment tokens get a working draft, network-token coverage becomes a measurable advantage
Three technical threads matter this week, all of them about who holds credentials. Every serious shift this year moves them further from the merchant.
The delegated-token draft is stable enough to prototype against, with a quarter of lead time for whoever starts now rather than at ratification.
Third-party benchmarks are publishing per-region token coverage. Authorisation-rate marketing becomes checkable, and any regional gap becomes a competitor’s slide.
Payee-verification formats have converged; the moat is response latency and coverage breadth, not implementation.
Rendered exactly as the product renders it. Illustrative example using public information: Stripe is not an MBI customer.
What MBI is
MBI is a standing market-intelligence service that researches your competitors, your customers and your market, and writes the brief. Competitors and named accounts every week. Market and technology every month, or every week on Professional. Each brief says what changed, what it means for you, and what to do about it, with a source link behind every claim.
- Delivery
- Your inbox in the app, and email or PDF to recipients who never log in.
- First briefs
- Normally within five hours of finishing setup.
- Sources
- A curated pool for your market, typically around sixty, scored and retired.
- Data
- Hosted and stored in the European Union, never pooled between accounts.
Intelligence you can’t act on is a newsletter.
Each brief is built around a decision someone in your company has to make this quarter: the product lead sequencing a roadmap, the sales lead defending a price, the account manager who should have known. Every item states what happened, why it matters to you, and the next step, with the source link and a confidence label, so a hedge never reads as a fact.
And MBI remembers. Every brief diffs against the timeline it keeps per competitor, account and topic, so you also get what became newly important, what escalated, and what has gone quiet enough to stop reading.
Sign up before lunch. Read your first briefs before you go home.
No implementation project, no data integration, no six-week onboarding. Point MBI at your website, drop in a deck, name a handful of competitors. It reads all of it, writes the description that drives every search, and shows you what it concluded before anything runs.
Work email, company name, verify the address. That is the whole account.
A website link and a couple of decks is genuinely enough. Add competitors and accounts if you have a list; MBI proposes them if you don’t.
You see the description of your business, the competitor list, the resolved accounts and the source pool, and confirm them, before a single search is made. Correct any of it in a conversation, not a form.
They land in the inbox and as full emails to your recipients, with no login needed by anyone who only has to read them.
In detail: · · ·
Prefer to do it another way? Both write to exactly the same screens.
Ten thousand sources is a spam problem. Sixty right ones is intelligence.
Anyone can plug into a firehose. The craft is deciding what deserves to be read at all. A big pool of mediocre sources produces confident nonsense.
So MBI doesn’t brag about volume. It keeps a small pool of primary and near-primary sources, makes every one earn its place from real contribution to real briefs, and retires the rest.
What that buys you: fewer duplicates, fewer low-value mentions, and more primary evidence behind the things your team actually needs to act on.
And every claim links back to its source. An intelligence report you cannot check is a rumour with better typography, so each finding carries the link it came from and a label saying whether it is confirmed, likely or speculative.
The regulator’s filing, the investor deck, the earnings call, the standards draft, the vendor’s own release notes and pricing page. Aggregators that rewrite these get dropped in favour of the thing itself.
Score = how often it contributes × how fresh it is × how relevant it proved, measured from real runs. A famous outlet that never yields anything for your business loses to a niche trade desk that always does.
Add your own. Pin what must never be dropped: a key analyst, your industry’s tender portal. Provenance is always visible: yours, or AI-found.
Market intelligence that does not depend on somebody remembering to do it.
This is the failure MBI is actually built against. Staying close to the market is in four job descriptions and it is nobody’s task, so it happens the week before a board meeting and not in the eleven weeks before that. A monitor that needs maintaining stops being maintained, so the competitor list, the source pool and the coverage itself are MBI’s job.
MBI does automatically: adds a new competitor it finds and monitors it from the next run, flagged “AI-added” with one-click removal; adds a good source it meets mid-run; demotes and then retires a source that stops contributing, with a note. You are notified, not asked. A new entrant should not wait in a queue.
MBI recommends, you accept or prune: the periodic coverage review, where it names its own blind spots, such as a competitor with no dedicated source or a region absent from the pool.
Only you: your customer list, which MBI will never add to on its own, because only you know who your customers are; the description of your business; cadence and recipients; and the first confirmation before any research runs. Pinned sources are never retired.
Provenance stays visible on every competitor and every source: who added it, you or MBI, and every change is in the audit log with a date.
One week on the example account, which runs on Professional. Open any brief in it.
AI does the research. Evidence keeps it accountable.
The research, the judgement about what matters and the writing are done by AI. That is why a standing analyst function costs 189 euro a month rather than a salary, and it is why you can have four briefs a week instead of one a quarter.
What makes it safe to act on is not a promise. It is four things you can check on any brief you receive.
Your business, your products and everything learned about each competitor and account is loaded before a sentence is written. You never explain yourself twice, and each brief is about the delta rather than the background.
Findings carry the link they came from, so any conclusion can be checked in one click rather than trusted.
Every signal is labelled confirmed, likely or speculative, so a hedge never reads as a fact. A quiet week produces a short brief saying so.
Reply to any brief and a person on our side reads the thread, usually the person who built the part you are writing about. We can also inspect and repair what the system concluded when it has got something wrong.
You are already paying for this, in a currency nobody budgets for.
Most companies already pay for market intelligence in fragmented senior time, in research repeated from scratch every quarter, and in the signals nobody caught. None of it appears on a line item, which is exactly why it never gets fixed.
MBI does not replace your analyst. It hands back the gathering and the first draft, and it means the work happens in the eleven weeks before the board meeting rather than the week of it.
And the return is not the saved hours. It is one deal you did not lose, one discount you did not concede, one renewal you saw coming a quarter early.
The €79 cycle is paid because it is the real product on your real market, not a restricted demo: full onboarding, competitor discovery, a deep source sweep and two briefs about your own competitors and accounts. Continue on annual and it comes back as a voucher against the first invoice.
| That time, over a year | €22,560 |
| MBI Essential, every brief, all year | €1,899 |
| What the gathering costs you, per euro of MBI | 12× |
Your numbers, your arithmetic, and it only counts the gathering. The part that actually pays for MBI is the deal you did not lose, the discount you did not concede, and the renewal you saw coming a quarter early. One of those a year is the whole business case.
Every account's corporate group, mapped
Briefs in your recipients' own language
Research in the market's own language
Every source carries a language, and the gaps are visible
You have two cheaper options. Here is what they cost you.
Almost everybody has tried both before they get here, which is why they are worth answering properly rather than dismissing.
An alert tells you that something was mentioned. It cannot tell you whether it matters, and it cannot stop telling you: a press release republished by four outlets is four alerts, three weeks running.
MBI collapses mentions into changes, so the press release arrives once, then writes analysis with a verdict and a recommended action rather than a link. And it remembers what it already told you, so the same competitor move is not reported to you again next week.
A chatbot starts from nothing every time. You pay again for what it already established, it cannot tell you what changed since last week, and the run happens only when somebody remembers to make it happen.
MBI keeps a memory per account and a curated pool of sources it scores and retires, so each run is about the delta rather than the background. It also runs on a schedule and delivers itself, which is the part that fails when it depends on a person.
Try one cycle. Then pick your coverage.
Competitors and your named accounts, every week, on every plan. Market and technology monthly on Essential, weekly on Professional.
We currently onboard first cycles in small batches, so you request a cycle and we email you a code that opens the account.
Essential Starter
Best for: seeing the real output on your own market before committing to anything.
then €189 or €499 / month, only if you continue
Request your first cycleThe competitor brief and the customer brief. The market and technology briefs are part of a subscription.
No accounts to name yet? The market brief runs in place of the customer one.
Essential
Best for: one team that needs competitors and accounts covered every week, for good.
or €1,899 / year, two months on us
Request your first cycleProfessional
Best for: several teams, a wider competitive set, and a market that moves faster than monthly.
or €4,999 / year, two months on us
Request your first cycle| Starter | Essential | Professional | Enterprise | |
|---|---|---|---|---|
| Competitor and customer briefs | One run of each | Weekly | Weekly | Weekly |
| Market and technology briefs | Not included | Monthly | Weekly | Weekly |
| Customer deep-dive | Not included | Monthly | Monthly | Monthly |
| Competitors monitored | 15 | 15 | 40 | 100+ |
| Customer accounts monitored | 10 | 10 | 20 | 50+ |
| Products | 1 | 1 | 3 | 10+ |
| Users with a login | 1 | 2 | 5 | 10+ |
| Recipients, no login needed | 5 | 5 | 10 | 50+ |
| Product used as a brief lens | No | No | Yes | Yes |
| Priority processing | No | No | No | Yes |
Every plan includes the inbox, full email and PDF delivery to recipients who never log in, automatic competitor and source discovery, scoring and retirement, the self-auditing coverage review, standing and one-off guidance, the activity timeline and the audit log. Prices exclude VAT.
Enterprise
Quoted on your scopeEverything in Professional, including all four briefs weekly, for when the limits are the problem. From 50 customers, 100 competitors, 10 products, 10 users and 50 recipients, and upwards from there. Several business units or brands can sit on one account.
Continue on annual and the starter fee is deducted from the first invoice. One voucher per account, no expiry games.
Pay yearly and two months are on us, roughly 16% off. Predictable for you, predictable for us.
The starter pack ends when your briefs are delivered. No card kept on file, no silent conversion.
Cancel whenever you like. We’d rather earn the next month than trap you in it. Your briefs stay in the inbox either way.
The things people ask before they buy.
Straight answers, including the ones about what MBI deliberately does not do. If yours is not here, ask us and we will answer it ourselves.
What is MBI?
MBI is a standing market-intelligence service that researches your competitors, your named accounts and your market, then writes the brief. Every week it covers competitors and accounts. Every month, or every week on the Professional plan, it covers your market and the technologies your roadmap depends on. Each brief states what changed, what it means for you, and what to do about it, with a source link behind every claim.
What do the four briefs cover?
The competitor brief covers pricing, packaging, positioning, launches and references at the competitors you monitor. The customer brief covers what moved at your named accounts and inside their corporate groups. The market and industry brief covers demand, regulation and consolidation in the market you sell into. The technology and product brief covers the technologies and standards your roadmap depends on. Competitors and customers run weekly on every plan; market and technology run monthly on Essential and weekly on Professional.
What exactly do I get for 79 euro?
Full onboarding on your own market, then two briefs: the competitor brief and the customer brief, normally within five hours of finishing setup. Two briefs, not four. Onboarding includes reading your website and any files you give it, writing the description that drives every search, discovering competitors, and a deep source-discovery sweep, and you confirm all of it before any research runs. The market and technology briefs are part of a subscription rather than the starter cycle. It is a one-off: no subscription, no card kept on file, and the 79 euro comes back as a voucher if you continue on an annual plan.
How is MBI different from Google Alerts or a news aggregator?
An alert tells you that something was mentioned. MBI collapses the mentions into changes, so a press release republished by four outlets arrives once, then writes analysis with a verdict and a recommended action rather than a link. It also remembers what it already told you, so the same competitor move is not reported to you three weeks running.
How is MBI different from running deep research in a chatbot every week?
A chatbot starts from nothing every time, so you pay again for what it already established and it cannot tell you what changed since last week. MBI keeps a memory per account and a curated pool of sources it scores and retires, so each run is about the delta rather than the background. It also runs on a schedule and delivers itself, which is the part that fails when it depends on someone remembering.
What information do I need to give MBI?
A website address is enough to start. Most people also drop in a deck or two and name a handful of competitors and accounts, which takes about fifteen minutes. Files are read in full, including the figures inside a PDF and the images inside a slide. There is no data integration, no CRM connection and no access to your systems: MBI works from what you tell it and what is public. Anything you do not supply, it proposes, and you approve the proposal before research starts.
What does MBI cost?
One research cycle on your own market costs 79 euro as a one-off, with no subscription and no card kept on file. Essential is 189 euro per month or 1,899 euro per year. Professional is 499 euro per month or 4,999 euro per year. Enterprise is quoted on your scope. Prices exclude VAT. If you continue on an annual plan, the 79 euro comes back as a voucher against the first invoice.
How long until the first brief arrives?
Normally within five hours of finishing setup. Setup itself is a guided wizard that discovers your competitors and builds your source pool, and nothing is researched until you have confirmed what it concluded about your business.
How do I start?
You request your first cycle. MBI currently onboards first cycles in small batches, so you leave your details, receive a code by email that opens the account, and the cycle runs on your own market rather than on a demo.
Where does the research come from?
A curated pool of sources for your market, typically around sixty, each scored on what it actually contributes and retired when it stops earning its place. Searches run in the language the market is written in, so a Danish tender portal is not invisible to an English query. MBI does not scrape LinkedIn: the people who matter are followed through what they publish elsewhere, such as blogs, podcasts, talks and interviews.
Who is MBI for?
B2B commercial teams where staying close to the market is in several job descriptions and nobody actually owns it: sales and account management, product and marketing, and the executive who has to answer for the market in a board meeting. It suits companies with named accounts and a known competitive set rather than high-volume consumer businesses.
Do the people who read the briefs need a login?
No. Each brief has its own recipient list, and a recipient receives the full brief by email, as a PDF, or both, without ever having an account. Plans include between five and fifty recipients.
What languages does MBI work in?
Research runs in the language of the market being covered. Delivery is per recipient, so each person can receive the brief in the language they work in. English and Danish ship today, with English as the canonical version, and more delivery languages are ordered by what customers ask for.
Where is the data held, and is it kept private?
Everything is hosted and stored in the European Union. What MBI learns while working for you is scoped to your account and is never pooled with another account, including a competitor of yours. The Data Processing Agreement, the privacy policy and the current list of sub-processors are published on the site.
Can I cancel?
Monthly plans can be cancelled whenever you like, and the briefs you have already received stay in your inbox. The 79 euro starter cycle is not a subscription: it ends when the briefs are delivered, with no card kept on file and no automatic conversion.
Your first briefs, on your own market, within five hours.
€79 buys a complete first cycle: onboarding, competitor discovery, a full source sweep, then your competitor brief and your customer brief in your inbox the same day. Your company, your accounts, not a demo.
Have a board meeting, renewal, launch or sales cycle coming up? Tell us on the next screen and we will sequence your first cycle around it.