For sales and account teams
Know what changed at your accounts before the renewal conversation does
MBI watches your named accounts and the corporate groups above them every week, and writes up what moved, what it means for your position, and who to call. No CRM integration, no dashboard to check.
Account management, customer success, sales leadership and the people who own a renewal number. It suits companies with named accounts worth losing rather than a long tail of self-serve customers.
The two events nobody sees coming from inside the relationship
A renewal rarely turns hostile without warning. A cost programme starts, a new finance chief arrives, regional finance operations consolidate into a shared-services centre, and the person you spent two years educating stops owning the budget line. All of it is public, months in advance, in announcements nobody on your side is reading.
Expansion has the opposite problem: the trigger is public, and it has a half-life of about a fortnight. A customer announces two new markets, names a managing director and a launch window. If you arrive in that week you are the incumbent extending. If you arrive at renewal, they picked a local provider in month two and you are integrating alongside somebody else.
Everyone agrees somebody should be watching. It is in four job descriptions and it is nobody's actual task, so it happens in the week before a QBR and not in the eleven weeks before that.
What MBI does about it
Every named account, every week
You supply the list. MBI resolves each name to the right legal entity, country and website, shows you its confidence, and waits for you to confirm before anything runs. Ten accounts on Essential, twenty on Professional, fifty or more on Enterprise.
The corporate group, not just the account
A customer is rarely one company. MBI holds the ownership tree around each account, so a decision three levels up reaches the account it actually belongs to instead of being missed.
Only events that decide a relationship
Ownership and leadership change, M&A, restructuring, financial health, strategy and procurement shifts, major outages, expansion, regulation. Routine PR is discarded rather than reported.
Ordered by what is at stake
Tag accounts by tier or value and a risk at a strategic account outranks a bigger headline at a small one. Ordering follows value, never the alphabet.
Every account appears
In the updates, or in the one line naming the accounts with no notable developments, so silence is evidence rather than an omission you have to worry about.
It reaches people who will never log in
Each brief has its own recipient list. An account owner receives the full brief by email or as a PDF without an account of any kind.
Where it pays for itself
One retained strategic account
Cost programmes and budget-authority moves show up a quarter or two before a renewal turns into a competitive review. One account held is years of subscription.
One expansion caught in the right week
Funding rounds, new markets, new product lines and acquisitions are buying triggers. Being in the room while the budget is being shaped is a different conversation from responding to an RFP.
Meetings that start two steps in
Every account manager walks in briefed on what happened at that customer this month. It shows, and it compounds across a portfolio.
Questions
Do you need access to our CRM?
No. You give MBI the account names you want watched, and it works from those and from what is public. There is no integration to build and no access to your systems.
Will it invent accounts we do not have?
No. Customer expansion is suggest-only: MBI will never quietly add a company to your customer list, because only you know who your customers are. Competitors work the other way, and are added automatically once you have confirmed the first list.
Ten accounts does not sound like many.
It is more than it sounds. Ten is the accounts whose loss would show up in the forecast, not the whole CRM. Professional covers twenty and Enterprise fifty or more.
More in the full question list, or the plain-English security and data page.
Not your job?
Know what your competitors and your market did this week, and what it changes.