For product, marketing and strategy
Know what your competitors and your market did this week, and what it changes
MBI watches your named competitors every week and the standards and technologies your roadmap depends on every month, then writes the consequence: the threat, the opening, and the next step.
Product management, product marketing, competitive enablement, strategy, and the executive who has to answer for the market in a board meeting. It suits companies with a known competitive set rather than an undefined one.
Competitive intelligence decays faster than anyone maintains it
The battlecard was accurate when it was written. Since then two rivals repackaged, one published its pricing, and a third quietly stopped selling the product your objection handling is built around. Sales finds out in a deal, and the deal is where finding out is most expensive.
The roadmap version is worse, because the signal arrives earlier and in places nobody in a commercial team reads: working drafts, reference implementations, benchmark methodologies, standards mailing lists. Building against a draft costs a quarter. Retrofitting after ratification costs a year and arrives late.
The usual answers do not close it. Alerts tell you something was mentioned. A chatbot starts from nothing every week, so it cannot tell you what changed. Both leave the judgement, the writing and the remembering with a person who has a full-time job already.
What MBI does about it
Named rivals, watched continuously
Launches and releases, pricing and packaging changes, wins and losses, funding and M&A, executive moves, partnerships and positioning shifts, one dated entry per competitor that actually moved. Fifteen on Essential, forty on Professional, a hundred or more on Enterprise.
The list keeps itself current
You confirm the first set. After that MBI adds competitors it finds, flagged as AI-added with one-click removal, because a new entrant should not wait in a queue for approval. Provenance stays visible on every one.
Consequence, not news
Each item states the threat it poses or the opening it creates, written against your product and positioning rather than in general, then a short next step. Every claim carries a source link and a confidence label.
The technology your roadmap depends on
Working drafts, reference architectures, real implementations, benchmarks and the technical moves of key players, tracked where engineers and standards bodies talk. Thought-leadership blogging is discarded.
Per-product focus
Point a monitor at one product and the research, the source selection and the report structure tilt toward it, while a platform-level threat still gets through. Up to three products on Professional, ten or more on Enterprise.
It remembers what it told you
Every brief diffs against the timeline MBI keeps per competitor and topic, so you also get what escalated, what became newly important, and what has gone quiet enough to stop reading.
Where it pays for itself
Pricing you do not have to concede
A published competitor tier lets you argue total cost on evidence instead of discounting on instinct. One discount avoided pays the annual fee.
Roadmap arbitrage
Sequencing against a regulatory date or a working draft, in the quarter that makes it cheap, beats a compliance panic. One avoided rush project dwarfs the subscription.
Battlecards that reflect this month
Enablement rewrites from real moves rather than last year's assumptions, and the pattern across the whole set is visible: everyone moving on price at once means something different from one company discounting.
Questions
How is this different from an alerting tool?
An alert tells you that something was mentioned. MBI collapses the mentions into changes, so a press release republished by four outlets arrives once, then writes analysis with a verdict and a recommended action rather than a link. It also remembers what it already told you.
Can we steer what it pays attention to?
Yes, in two ways. Standing guidance is appended to every future run, for example track post-quantum work in payment hardware. One-off guidance applies to a single run. Both can be set in the app or by replying to a brief in ordinary sentences.
Where does the research come from?
A curated pool for your market, typically around sixty sources, scored on what each one actually contributes to real briefs and retired when it stops earning its place. Primary sources first: the regulator's filing, the investor deck, the standards draft, the vendor's own pricing page.
More in the full question list, or the plain-English security and data page.
Not your job?
Know what changed at your accounts before the renewal conversation does.